What we do
How the business works.
NEOCLOUD LIMITED is a digital media company. We own and operate a network of food and recipe properties reaching 1.2 million readers a month, and we earn in two ways: advertising on the content people read, and digital products people buy.
Social media management
We run a network of Facebook pages focused on everyday home cooking — five pages with 4.9 million followers between them.
Our work is audience growth, daily publishing, community management, and sending those readers to our websites. We also operate Pinterest accounts in the same space.
Content creation
Every recipe on our sites is developed and photographed in-house.
We produce written recipes, step photography and short video, then distribute through our own channels and a daily email newsletter to 154,592 subscribers.
Digital cookbooks
We package our recipes into themed digital collections and meal plans, sold directly to readers.
The current title is The Slow Cooker Dinner Collection — seven books, 247 recipes, with a 30-day dinner plan and four weekly grocery lists.
Applications
We are building NourishPlan, a nutrition and meal-planning app that turns our recipe library into personalised weekly plans and grocery lists.
We will publish screens and a release date when it is ready, and not before.
In development
Revenue
The company earns in two ways.
The larger share is display advertising, served on our own websites by ad-network partners and paid to NEOCLOUD LIMITED. The second is direct sales of digital cookbooks and meal plans to readers.
We are registered in Hong Kong. Our audience is predominantly in the United States.